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About Decorative Center Houston

Located minutes away from the celebrated Galleria shopping complex and the downtown business district, DCH offers tenants over 500,000 square feet of premier showroom and office space.

The DCH campus offers access to the world’s most coveted interior design showrooms and resources, as well as premier office space located right in the heart of a flourishing city. Home to over 35 luxury showrooms, DCH features the finest furniture, fabrics, lighting, flooring, wall coverings, art, antiques, accessories, kitchens and cabinetries from over 700 renowned product lines.

Our Design & Office Center have undergone major renovations which further enhance the prestige of this Class A Complex.

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Distinguished Design Destination

The Decorative Center of Houston provides an unrivaled platform to create commerce. Within the DCH
community our showrooms enjoy a collaborative, integrated culture through association with
the industry’s most powerful brands. This environment fosters creativity, innovation and success and is supported by top marketing and event management services to promote showrooms, products and traffic.

The DCH Distinction
500,000 sq.ft.
Design center footprint
1,000 - 13,000 sq.ft.
Showroom spaces
700+
Product lines
35+
Designer showrooms
37,000+
Annual guest traffic
600+
Annual design market attendees
10
HOMES FOR THE FLAGSHIP LOCATIONS OF DOMESTIC AND INTERNATIONAL BRANDS
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The Business of Design

Our showroom-partners recognize the value of investment with the DCH. Renowned as the region’s luxury resource center, DCH has long delivered a critical depth and breadth of offerings crucial to every aspect of the design process. This distinction ensures the industry’s top professionals consistently make DCH their go-to choice for selection, service, innovation and inspiration.

Showrooms have 10+ years of DCH tenancy
Of showroom clients are age 36-55 years
Showrooms have 10+ years of DCH tenancy
Annual sales
$1M - $2M
$6M+
Business Focus
Residential
Commercial
Hospitality
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Marketing Benefits

Offering an array of opportunities that extend brand message, enhance visibility and drive sales, DCH provides showrooms with an arsenal of marketing programs to engage with preferred design professionals and affluent consumers of designer home furnishings.

Fall & Spring Market

Each year, the DCH hosts a Fall and Spring Market, which is Houston's showcase for global design. The markets debut an array of luxury furnishings and resources crafted by today’s foremost design innovators. The events feature keynote programs, product introductions and showroom happenings, complemented by presentations from the nation’s leading publications, editors and tastemakers. Over 400+ trade professionals from the Texas area and around the globe travel to attend the markets.

Showroom Promotions

The DCH has its own editorial calendar to share news from the showrooms with the design community. Showrooms can provide content to the DCH marketing team to distribute on the DCH marketing platforms.

DCH Marketing Reach & Influence

Below are the platforms that are made available to the showrooms to be featured on the DCH marketing channels each month and an estimate of the reach:

  • Decorativecenter.com: 16,500+ visitors per year
  • Email List: 50,000+ email subscribers
  • Social Media: 5,500+ followers on Instagram & Facebook
  • Digital Newsletters & Lookbook
    • Showrooms have the opportunity to showcase their latest and news in our newsletters and lookbook.
  • Virtual Events: The DCH is always looking for opportunities to partner with showrooms on webinars, contests, and creative ways to engage with our audiences.
decorativecenter.com

DCH's website provides a searchable database to source individual showroom pages featuring company overview, visuals, contact info, product listings and hotlinks. Additionally, the site offers a calendar of events, news and information postings, social media links, newsletter archive and designer referral services.

Showroom Directory

The DCH website hosts a comprehensive visitor guide to the showrooms and manufacturers represented at the DCH. This includes building information, showroom and line listings, floor plans, product categories, calendar of events and trade resources. Showrooms have their own personalized page on the site, and a host of advertising opportunities are available.

Email Communications

Accessing 50,000+ design professionals, architects, industry trade associations, media and design enthusiasts, DCH continuously promotes showroom news, product announcements, lectures, exhibitions and sponsor incentives actively engaging customers with the Design Center’s array of offerings.

Social Media

DCH engages 9,000+ fans and followers via its Facebook, Instagram, Twitter and GoDesignGo social media platforms, sharing up-to-the-minute information, images and conversation on events, products and happenings throughout the Design Center

Public Relations

DCH leverages its relationships with top design and lifestyle editors and bloggers among 100+ regional and national trade/consumer media, advancing relevant editorial opportunities for products, showrooms, trends and industry events among print, broadcast and online outlets.

GoDesignGo Blog

Cohen Design Centers editorial-driven GoDesignGo blog covers the best in luxury home furnishings and the latest trends in the world of design, art, architecture, landscaping and lifestyle, providing showrooms with a substantive media outlet to promote best-in-class design.

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The Company We Keep

DCH boasts a collection of the world’s best luxury brands and most innovative custom designs assuring best-in-class association, as defined by the collection of our national and local showrooms.

The Design-Savvy Consumer

Responding to the growing consumer demand for access to exclusive designer products, the Decorative Center of Houston allows design enthusiasts exclusive entry to procure luxury furnishings from our to-the-trade Design Center showrooms.

Unlimited Access

Consulting + Buying Program

Decorative Center Services provides a unique insider Consulting & Buying program that provides the consumer who is not presently working with a designer the opportunity to purchase a limited number of items at the to-the-trade only prices plus a modest administrative fee. This service extends a coveted privilege to select from the variety of textiles and furnishings available only at the Decorative Center Houston.

Designer Referral Program

The Referral Program is a complimentary service that helps individuals select an interior designer who best suits their taste, project scope and budget. Whether building a new home, planning a renovation or redecorating a single room, Decorative Center Houston will make the designer selection process easier. Our designer represent a broad range of styles and have been recognized an awarded by national trade associations and publications.

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Managed by a Proven Leader

Cohen Brothers Realty Corporation (CBRC) is a private real estate development and management firm with more than 50 years of success developing, redeveloping and operating premier properties in prime locations in major U.S. markets.

Premium Real Estate

With a 12 million square-foot real estate portfolio and a belief that great architecture and design transform a development project as a work of art, CBRC approaches each asset with a long-term view focusing on creating and maintaining properties that will shape skylines.

This passion for design has inspired the firm’s focus in redeveloping and revitalizing world-class design centers across the country, including the Decoration & Design Building (New York, NY), Pacific Design Center (Los Angeles, CA), Design Center of the Americas (Dania Beach, FL) and Decorative Center Houston (Houston, TX).

At the heart of CBRC’s design center management philosophy is a commitment to partnership marketing. We work collaboratively with our showroom-partners developing programs and platforms that support their unique selling needs. Engaging the finest talents in the design and real estate industries, CBRC provides responsive on-site sales, marketing and operations management powered by years of experience, carefully cultivated contacts and specialized knowledge to support showroom success while increasing revenue and driving long-term profitability.

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